Many companies have made Search Engine Marketing (SEM) an essential ongoing strategy within their recruiting media plan. The benefits of the 'risk-free' pay-per-click model, along with the growing number of people who start their job search on search engines such as Google and Yahoo!, make SEM an automatic 'must-have' strategy.
Many times - especially by clients new to SEM - TMP's Search Engine Marketing group is asked for a recommendation on the best key terms to purchase for maximum ROI and highest level of brand impact. For this reason, TMP has created our introductory 'Branded Keyword SEM Package.'
The first thing your company needs to do is 'own your own brand.' This entails 'purchasing' your own company name - along with any common job searching words. As an example, a company named Acme would want to ensure their SEM ad appears for the terms:
Why must your company purchase their own brand name on major search engines from a recruitment perspective? There are several reasons, including:
Securing your own brand on the search engines is not only a necessity - it's also a great way to be introduced to the benefits of search engine marketing. Let TMP's SEM experts put together a proposal for you that includes estimated monthly spend required, suggested geographical targeting, and other key information needed to kick off your Branded Keyword SEM Package.
To learn more about TMP's SEM services, email wecanhelp@tmp.com or visit TMP SEM and SEO services.