Relationship Status

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Erica Hester, Account Director

10/19/2011

Relationships are the core of your business – and something we all update on Facebook. Whether it is starting a new relationship with a potential candidate, developing one with an existing employee or maintaining one with a former employee... Any way you look at it, trust is built through a good relationship, from the very beginning to the very end.

Relationship Status: Single

So, let’s start at the very beginning. A prospect becomes aware of your organization through word of mouth, searching the Internet, seeing an advertisement or meeting you at an event. There are numerous ways to be introduced to your organization. Now that you’ve piqued their interest, you’ve got to offer them something. We all want something, right? It could be as simple as a handshake, as fast as downloading a QR code, as in-depth as a long conversation, as cool as a new flash drive or as easy as visiting a website. You’ve quickly embarked on a relationship in an instant.

Relationship Status: In A Relationship

After you’ve made your best first impression, then continue impressing them. Communicate with prospects via monthly emails or quarterly newsletters to inform them of organizational growth, industry news, job opportunities or upcoming events. Better yet, give them a true glimpse into your organization by sharing employee photos, videos and stories. Keep them engaged so when they are ready to apply or make a referral, they think of you first.

Relationship Status: Engaged

Once they are hired, make sure you continue impressing them. Your employees are an extension of recruitment, so communicate with them frequently. Use branded materials and personalized messages during the on-boarding process. Develop branded communications to keep new hires aware of FAQs, company policies, departmental contacts, as well as community and organizational events/programs.

Relationship Status: Married

Don’t ignore your existing employees either. They are the core of your business – and your main source of referrals. Keep them engaged through ongoing communications about company news, events and programs. Highlight an employee of the month, offer a “thank you” section for employees to give kudos to their teammates for a job well done or even have a contest to submit “a day in the life of” videos. Send them messages to conduct surveys – we all have an opinion, right? Promote employee referral programs – we all have friends, right? Make it informative. Make it fun. The bottom line is that we spend more time with our coworkers than we do with our family and friends. So, building a strong relationship with your employees is a win-win for everyone.

Relationship Status: It’s Complicated

Even if you have built a good relationship, some employees may choose to leave your organization. Ensure that you have open communication with them during the exit interview process. Take heed to their feedback and utilize it to improve your organization. Also keep current with their contact information! They may leave and realize that the grass is not greener on the other side. Keep in touch with them through quarterly communications. Let them know what’s going on in your organization. Highlight changes, growth, employees, incentives, job opportunities and community events – anything to keep your organization top of mind. When they’re ready to come back, they’ll be knocking on your door – and you will be excited to see them. They already know your organization and culture, which will save you time and money. This is one relationship you will be glad you kept.

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