Weekly DigiKnow: Brand Pages on Twitter

After months of speculation, Twitter announced this week that it is launching brand pages as part of its redesign. The concept isn’t new, as both Facebook and Google+ offer a similar product to advertisers.

The brand pages, which are free, offer more creative flexibility by featuring a large, customized header image. Brands can keep a particular tweet at the top of their time line, and the ‘top tweet’ can auto-expand to reveal an embedded photo or video. Finally, brands can separate replies and mentions on their page.

For employers, this change offers a way to better engage with candidates via Twitter through compelling content and allows real-time communication with followers without clouding the feed to their general audience.

Source: Advertising Age

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