Weekly DigiKnow: Digital Media in Singapore

Insights from the Digital Space



Did you know that many of the digital methods used to reach audiences in the Americas and EMEA can also be used in Singapore? 77.2% of the population is online, and 94% of those users are on social networks! In fact, Singapore leads the entire world in time spent per session on Facebook at 38.46 minutes.

Other digital mainstays that top the most popular online destinations in Singapore include Yahoo!, Google, and YouTube. Their Twitter usage is also strong and on par with the US at 13.6%.

If you are currently not using digital channels to reach your audience in Singapore then now is a great time to start!

Sources: comScore, eMarketer