Weekly DigiKnow: Online Ad Spending in Brazil
Insights From the Digital Space
Did you know that online ad spending in Brazil is growing more than three times as fast as total ad spending? In 2011, online ad revenues for display and search increased 37.3% for a total of approximately 2 billion USD.
With 42% of the population online (86.4 million users), online ad spending is expected to continue its steep trajectory. The IAB predicts that online ad spending will account for 13.7% of all ad spending in Brazil by the end of 2012.