Weekly DigiKnow: Social Networking on Mobile Surges in EU5
Insights From the Digital Space
While social networking on desktops increased only 8% over the past year in EU5 (UK, France, Italy, Spain, and Germany), usage on mobile devices was up by 43%. Among the top three networks, Twitter experienced the greatest growth in mobile usage, with 12.9 million accessing via mobile.
This data aligns with the global shift we’re seeing in device usage, as mobile internet access continues to close the gap with desktops. It also underscores the importance of ensuring any posts, tweets, updates, and links you share are mobile-friendly to give candidates the best user experience possible.