ESPN
To help dispel misconceptions about their work environment, ESPN engaged TMP to develop comprehensive brand guidelines, messaging, targeted extensions, and myriad advertising vehicles, including ESPNcareers.com.
URL: http://espncareers.com/
Media
Digital 1
ESPNcareers.com offers a world-class candidate experience via employee testimonials, affinity group support, company offerings, and interactive features, as well as career path guidance in its virtual control room, company benefits, and much more.
Digital 1 of 6
Digital 2
ESPNcareers.com offers a world-class candidate experience via employee testimonials, affinity group support, company offerings, and interactive features, as well as career path guidance in its virtual control room, company benefits, and much more.
Digital 2 of 6
Digital 3
ESPNcareers.com offers a world-class candidate experience via employee testimonials, affinity group support, company offerings, and interactive features, as well as career path guidance in its virtual control room, company benefits, and much more.
Digital 3 of 6
Digital 4
The majority of the ESPNCareers.com career site was created in Flash to emulate creative high tech elements. While this brings to life many areas of the career site in a visually exciting way, not all devices can ‘see” Flash programming. TMP developed these features of the career site for the iPad in JAVA, so that all who visit ESPNCareers.com have a similar experience.
Digital 4 of 6
Digital 5
ESPN’s destination pages, whether a career site, blog, or search-optimized pages, cross-promote ways to stay in touch and connected via video, social widgets, email and RSS feeds. This brings the quality and innovation people expect of the brand.
Digital 5 of 6
Digital 6
Recognized as the Mobile Publisher of the Year (Mobile Marketer, October 2010), ESPN has entered the mobile recruitment space in January 2011 with the launch of TalentBrew Mobile. Tech-Savvy mobile users who access the internet via SmartPhones are able to view complete job listings, as well as see enhanced functionality, ensuring that all visitors get the ESPN-brand experience.
Digital 6 of 6
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